The Challenge
Previous wellness initiatives had limited reach and low engagement, especially among frontline and non-desk employees. The company’s goals were clear:
- Provide accessible wellbeing support for all roles and regions
- Increase employee participation and healthy habits
- Reduce internal workload and simplify program management
The Program
The company launched a long-term wellness program using Reaction Club’s customizable platform. The program included:
Core Platform: A mobile-first app offering wellness content, challenge tracking, and progress sharing
Live Wellness Sessions: Monthly virtual classes including yoga, guided stretch breaks, nutrition workshops and stress-relief sessions
Weekly Wellness Tips: Short, easy-to-digest advice delivered via email
12-Week Coaching Journeys: Structured group coaching on fitness, nutrition, and stress management
Wellness Community Manager: A dedicated point of contact to engage participants and drive momentum
Recognition and Rewards: A points-based system where employees could earn and redeem rewards or donate to charitable causes
Results After One Year
The program achieved meaningful reach and ongoing engagement across the company:
44% of all employees enrolled in the program
76% of participants increased their daily step count
9% participated in live wellness sessions
11% accessed on-demand video content
14% of employees shared achievements with others through the in-app feed
Weekly wellness emails saw an average open rate of 41%
The program earned an average satisfaction score of 8.6/10 from participants
$10,000 was donated to charities through challenge-related giving
$7,500 in rewards were distributed to employees
Why It Worked
The program was successful because it was tailored to the company’s diverse structure. It offered flexibility for individuals to engage in their own way—whether that was through movement challenges, stress-relief sessions, or structured coaching. By combining recognition, light gamification, and ongoing support, the company kept wellbeing relevant and inclusive across departments and regions.
Just as importantly, it required minimal lift from internal teams. With automated communication, clear reporting, and a dedicated program manager, the HR and benefits team was able to roll out and sustain the program without adding complexity to their workflows.
Looking Ahead
The company now sees workplace wellbeing as a foundational part of its culture. The wellness program continues to evolve each quarter with new content, challenges, and engagement strategies to meet the needs of a dynamic workforce.
