Week-by-Week Plan
Foundation Week
Goal: 7,000 steps/dayFocus: Build the habit, get everyone tracking
Pro Tip: Keep goals achievable. Early wins build momentum.
Team Spirit Week
Goal: 7,500 steps/day + team challengesFocus: Activate social accountability
Pro Tip: Teams with captains see 25% higher engagement.
Push Week
Goal: 8,000 steps/dayFocus: Peak effort with bonus challenges
Pro Tip: This is when fatigue hits. Add variety and recognition.
Finish Strong
Goal: 8,000+ steps/dayFocus: Final push and celebration
Pro Tip: Announce next challenge to maintain momentum.
Prize Ideas by Tier
Grand Prize (1st Place)
- Extra PTO day
- $100 wellness stipend
- Premium fitness gear
Team Prize
- Team lunch on company
- Half-day Friday
- Team activity budget
Participation
- Company swag
- Recognition in all-hands
- Wellness points
Special Awards
- Most Improved
- Best Team Spirit
- Consistency Champion
Communication Templates
Week 1 Kickoff Email
Subject: 🚀 Our 30-Day Step Challenge Starts Monday!
Hi team,
New year, new goals! Join our company step challenge starting [DATE].
✅ Goal: 7,000 steps/day (Week 1)
✅ Teams: [X] people each
✅ Prizes: [List top prizes]
Join here: [WEMOVE LINK]
(Takes 2 minutes, works with any phone or fitness tracker)
Let's move together! 🏃♀️
WeMove generates invite links automatically—just copy and send.
FAQs
How to launch a 30-day company step challenge in January?
1) Sign up Dec 26-31 (5 min, self-service). 2) Send invites before Jan 1. 3) Start Jan 6 (first Monday). 4) Follow weekly themes: Foundation → Team Spirit → Push → Finish Strong. 5) Celebrate and announce next challenge.
What daily step goal should we set?
Start at 7,000 (achievable for most). Increase 500/week. By week 4: 8,000+. Offer tiered goals (Bronze 5K, Silver 7K, Gold 10K) so everyone can participate regardless of fitness level.
How do we keep people engaged for 30 days?
Weekly themes prevent monotony. Add mid-challenge surprises (bonus point days, mystery rewards). Use Slack for daily updates. Recognize effort publicly. The social/team element drives 40% of engagement.
What prizes work best?
Most effective: extra PTO, wellness stipends, team experiences. Surprisingly, public recognition often motivates more than cash. Budget $5-20/participant for meaningful prizes.
Should we do individual or team format?
Both. Use team averages for main standings (drives participation), but also recognize top individuals (drives competition). This hybrid approach sees 20% higher engagement than either alone.